A top Twitter executive says the social media giant wants to stop creating fake news and has launched a campaign to push users to “think critically about how our news feeds work.”
The social media company has already launched an initiative that lets users see what other users are sharing, and recently launched an ad campaign that highlights what users are reading, according to an internal memo obtained by Axios.
The initiative, dubbed #ThinkCriticalAboutWebsites, has been in the works for months, according the memo.
It’s a test of Twitter’s new approach to fake news, which has focused on curating content to help users identify the most credible sources.
“We’ve been working on this for a while,” a Twitter spokesman told Axios in a statement.
“As you know, there’s a growing consensus that people need to be able to trust our news.”
The campaign will show the ads to people who are not logged in to Twitter, but will also show ads to users who have paid for premium accounts.
The campaign is a test to see if people are willing to pay for premium Twitter accounts if they believe they’ll be able’t get verified on the platform.
A Twitter spokesman declined to comment on the specifics of the ads.
The ad campaign is part of a larger push to improve the accuracy of the news feed.
Twitter announced last month that it was testing new algorithms that will automatically highlight stories from reliable sources, such as reputable news outlets.
The new effort aims to make the feed better for news consumers, as well as for users who might be less inclined to share fake news.
The ads will be available on Twitter’s news feeds from Tuesday.